When a new user signs up to the site, they are asked for their basic information as well as a picture of themselves.
The site then offers a lengthy, if not entertaining, chemistry test, where users answer a series of questions to establish their character.
His case prompted Judge Andrew Woolman to tell the court that just because women sign up to the website, it "does not mean that the consent to sex." Meanwhile, in January 2017, Ryan Schofield, who met a string of women on Plenty of Fish and other sites, was jailed after attacking eight victims over a seven-year period.
In Minshull Street Crown Court, Manchester, Schofield stormed out of the dock as prosecutors detailed his shocking history of violence against a string of girlfriends dating back to 2009.
In February 2017, 27-year-old Scott Lazenby was jailed seven years for raping one woman he met on the site and molesting another victim in front of her own son.
Lazenby, from Colne, in Lancashire, had exchanged messages with both via Plenty of Fish website before arranging to meet them both on “dates”, Burnley Crown Court was told.
From then on, it is up to the users whether they would like to chat more or even meet in person.
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The data from this is then used to match people with other users who it is believed they will have a spark with.
They also make bold claims about the dating training they offer suggesting that they can “tell you what you need in a relationship, where you screwed up (without knowing it) in past relationships.” After being matched, users can the decide whether they would like to start messaging them on the site.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.