Macy’s physical store or macys.com) to give the customer a seamless experience no matter where they’re shopping.
On top of that, the retailer also factors in social engagement such as blogs and gift registries to further connect with its customers.
when a customer is in the mood to buy, when they’re about to lapse, etc.). With the help of IBM, the US retailer is able to gather torrents of customer information and behavior at a variety of touch points in order to serve up personalized experiences and recommendations.
According to IBM’s report, Macy’s combines customer preferences with recent purchase data to deliver “dynamically customized recommendations (such as a complementary clothing accessory or color) or personalized promotions.” Macy’s implements this across multiple channels (i.e.
Beacons can also be used for in-store analytics purposes.
Most solutions come with tools for measuring foot traffic, dwell time, and more, enabling retailers to gather data and further get to know their customers and their store. In other words, this is where shoppers head to when they’re ready to pay for their items.
This concept is all about supplementing the user’s real, physical world with virtual things, so they appear to coexist in the same environment.
Powered by BLE (Bluetooth Low Energy) technology, Beacons are devices that can transmit messages to other Bluetooth-enabled gizmos, such as smartphones, tablets, and smartwatches.Picture this: You’re at the grocery store browsing the liquor section when you see a pack of lemons tacked to the tequila shelf. Groceries know that people often take lemons with their tequila shots, so they strategically placed the two items together.This is a technique used by retail associates to deepen their relationship with each customer.They include NFC-enabled credit and debit cards, smart cards, and smartphones that allow customers to complete transactions without physically touching a payment terminal.Instead of having to swipe their card, shoppers can pay for their purchases just by waving their card or phone over a terminal.It’s where merchants set up their POS system and ring up sales.Most cashwraps even have shelves containing merchandise that shoppers can pick up on their way out.Using augmented reality technology and Microsoft Kinect, they were able to create a fitting room simulator that allowed the customer to see how a dress looks on her without actually trying it on.A built-in camera tracked the shopper’s body and superimposed a 3D model of the garment, so the dress moved and turned with the customer. A big box store is a large establishment (often in a square or rectangular-shaped building), that’s usually part of a major retail chain.This term refers to retailers that integrate their brick and mortar store with their ecommerce site.These retailers bring the best of both worlds into their business.