The model of the fragrance advertising campaign will be the actor Matthew Mc Conaughey, who will next week join the designers in the NYC.
Creating this fragrance, Stefano Gabbana was following the idea of creating an uomo, a very masculine fragrance, and a very classic one, "not a banal classic, but a classic men's fragrance that would last for years and be the type of scent that women adore".
That's it - I can really detect tobacco which is a pity cause I tend to like that note a lot.
I can see it being safe to go office scent, but also very uniteresting and somehow boring kind of a "yeah, whatever" scent.
I totally picture a 30's something sexy business man, fitted suit.
Just finished a day of conquering the business world with his charm and charisma.