They rely on algorithms, those often proprietary mathematical equations and processes which make it possible to perform computational feats beyond the reach of the naked brain.Some add an extra layer of projection and interpretation; they adhere to a certain theory of compatibility, rooted in psychology or brain chemistry or genetic coding, or they define themselves by other, more readily obvious indicators of similitude, such as race, religion, sexual predilection, sense of humor, or musical taste. Women were asked to look at a trio of sketches of men in various settings, and to say where they’d prefer to find their ideal man: in camp chopping wood, in a studio painting a canvas, or in a garage working a pillar drill. 1400 Series computer, which then spit out your matches: five blue cards, if you were a woman, or five pink ones, if you were a man. Men were asked to rank drawings of women’s hair styles: a back-combed updo, a Patty Duke bob.Or you see someone until someone better comes along.
Society—family, tribe, caste, church, village, probate court—established and enforced its connubial protocols for the presumed good of everyone, except maybe for the couples themselves.
As for romantic love, it was an almost mutually exclusive category of human experience.
As much as it may have evolved, in the human animal, as a motivation system for mate-finding, it was rarely given great consideration in the final reckoning of conjugal choice.
Online dating sites, whatever their more mercenary motives, draw on the premise that there has got to be a better way.
They approach the primeval mystery of human attraction with a systematic and almost Promethean hand.