From specific fashion week collections (Milan for example hosts two fashion weeks every year, exclusively dedicated to men.) Add to this the boom of male beauty spa´s (sorry, grooming salons) which now integrate seamlessly into the urban sprawl of pretty much every capital city in Europe, if not the world.) Interestingly enough, the top three treatments are body waxing, eye brow plucking and eye lash tinting.(Don´t worry, I am guilty of having all these three done at some point also, after all it is important to look good, isn’t it?What the hell is wrong with a decent suit and a smart haircut? I can't help but wonder if my metrosexual date's position of choice will be based on the angle at which he can check himself out in the wardrobe mirror.Vanity for vanity’s sake isn't as sexy as it looks. Women have been telling them for years to smarten themselves up, and when they finally do we accuse them of preening.With this liberation brought a key, a key to open many locked minds.To try drugs, to experiment with the same sex, to write poetry or whichever snapshot of ´bohemia´ they wished to indulge in. Many of these men from ´traditional families´ whom were expected to ´get to work´ were now going onto higher education, graduating and leaving factories and overalls for offices and suits. We have models, movie stars and sports persons thrown into the equation, and, in no other sector is this more obvious than football.)As quoted in 2013 by Cosmetics Business, the male beauty industry in the UK is now worth £707.5 million and now one out of every 2.62 men use some form of beauty product, endorsed more frequently by celebrities.
But for many men, their furry face furniture is a year-round must-have accessory.
So, what can we say about ´gay´ men who ´look´ straight (or ´straight´ men who look ´gay´.) Really, it´s best not to assume.
While celebs will sell us their lifestyles and designers will seduce us with new collections and ways to be noticed, metro sexuality in whatever form it takes is not going to go away soon.
While previously the preserve of truckers, woodsmen, and the homeless, beards and moustaches are now firmly part of the manly make-up that metrosexuals use to make themselves adorable, and to adore themselves.
Men's newly-discovered obsession with looking good has been joyously liberating for some, but difficult to negotiate for others.